Louis Vuitton Menswear embarks on an exciting new adventure with the arrival of Pharrell at Louis Vuitton. In his first campaign, Pharrell offers a glimpse of his visionary approach for the renowned French fashion house.
Teaming up with another fashion icon, Rihanna takes center stage alongside the iconic Speedy bag, which Pharrell has reimagined as part of his inaugural collection for Louis Vuitton. Captured in stunning new images by photographers Keizō Kitajima and Martine Syms, these visuals expand on Pharrell’s foundation, symbolizing the convergence of two icons: the timeless Speedy bag and Pharrell himself.
The New Louis Vuitton Speedy
Rooted in versatility and adaptability, the Speedy bag was originally designed by Gaston-Louis Vuitton in 1930. Initially named the Express bag, it was born out of necessity and tailored for leather travel. Later, in the late 1950s, the bag was reintroduced in the iconic Monogram canvas, propelling its popularity to new heights.
Pharrell’s version of this classic draws inspiration from his early encounters with luxury on Canal Street in Lower Manhattan, New York. Renowned for its diversity and vibrant energy, the new Speedy encapsulates this visual language and stylistic attitude while showcasing Louis Vuitton’s exceptional craftsmanship. The Speedy has become a symbol of everyday life, and this new version is envisioned to accommodate all aspects of life.
Paying homage to the trapezoidal lines of the original, Pharrell breathes new life into the iconic bag with supple lambskin leather and a more relaxed construction. The Monogram pattern, created through screen printing, offers a blurred, soft effect. With an aesthetic that appears hand-painted, the new Speedy is available in a variety of colors and an impressive nine different sizes. This campaign not only celebrates the Speedy, showcasing the radiant presence of a pregnant Rihanna, but also pays tribute to human empowerment.
In summary, an exciting chapter unfolds for Louis Vuitton Menswear as Pharrell introduces his unique perspective to the renowned fashion house. The campaign highlights the reinvention of the iconic Speedy bag, emphasizing the union of two cultural icons. Pharrell’s tribute to the vibrant energy of Canal Street, combined with Louis Vuitton’s craftsmanship, results in a visually stunning and inspiring collection.
