Lindsay Lohan is starring in a new Nexxus campaign titled “Style Swap”, where she plays on nostalgia for her famous role in the 1998 film “The Parent Trap”. In this campaign, she embodies iconic looks while using a British accent, reminiscent of her legendary character. The campaign focuses on hair care, an area where Lindsay has experimented a lot over the years. In an interview ahead of the campaign launch, she shared her tips for keeping hair healthy, despite the various hair transformations she has undergone throughout her career.
Lindsay confides that she uses Nexxus hair oil to nourish her hair and avoids washing it daily to prevent it from drying out. She also mentioned her admiration for redheaded actresses like Julia Roberts and Julianne Moore, who have inspired her in her beauty journey. As for her own style, she admits she still loves wearing hair accessories, especially headbands, a trend that reminds her of the 90s.
Continuing with her iconic roles, Lindsay also mentioned her return in the sequel to “Freaky Friday”, titled “Freakier Friday”, noting that fashion and hair styles will play a central role in it. Finally, motherhood has transformed her beauty routine: she now favors more natural products and a minimalist approach to skincare, focusing on wellness moments for herself.
Overall, this campaign for Nexxus celebrates both nostalgia and Lindsay Lohan’s personal evolution, while highlighting the importance of hair care and empowerment in pursuing beauty trends.
