Louis Vuitton Men’s embarks on an exciting new journey with the arrival of Pharrell’s Louis Vuitton. In his debut campaign, Pharrell provides a glimpse into his visionary approach for the revered French fashion house.
Joining forces with another fashion icon, Rihanna takes center stage alongside the iconic Speedy bag, which Pharrell reimagined as part of his inaugural collection for Louis Vuitton. Captured in captivating new imagery by photographers Keizō Kitajima and Martine Syms, these visuals expand upon Pharrell’s foundation, symbolizing the convergence of two icons: the timeless Speedy bag and Pharrell himself.
The New Louis Vuitton Speedy
Rooted in versatility and adaptability, the Speedy bag was originally designed by Gaston-Louis Vuitton in 1930. Initially named the Express bag, it was conceived out of necessity and tailored for travel in leather. Later, in the late 1950s, the bag was reintroduced in the iconic Monogram Canvas, propelling its popularity to new heights.
Pharrell’s rendition of this classic piece draws inspiration from his earliest encounters with luxury on Canal Street in Lower Manhattan, New York City. Renowned for its diversity and vibrant energy, the New Speedy encapsulates that visual language and stylistic attitude while showcasing Louis Vuitton’s exceptional craftsmanship. The Speedy has become an everyday symbol, and this new version is envisioned to cater to every facet of life.
Paying homage to the original’s trapezoidal lines, Pharrell breathes new life into the iconic bag with soft-grained lambskin leather and a more relaxed construction. The Monogram motif, created using silk screening, provides a gentle, blurred effect. With a seemingly hand-painted aesthetic, the new Speedy is available in a variety of colors and an impressive nine different sizes. This campaign not only celebrates the Speedy, featuring the radiant presence of a pregnant Rihanna, but it also serves as a tribute to human empowerment.
In summary, a thrilling chapter unfolds for Louis Vuitton Men’s as Pharrell introduces his unique perspective to the esteemed fashion house. The campaign showcases the reinvention of the iconic Speedy bag, emphasizing the union of two cultural icons. Pharrell’s homage to Canal Street’s vibrant energy, combined with Louis Vuitton’s savoir-faire, results in a visually stunning and empowering collection.
